OPALHOUSE

Escape to Target for an exotic dream

OpalHouse, Target's newest housewares line

OpalHouse, Target's newest housewares line

As we all know, I keep tabs on what's new at Target. It's the only place in New York City I can buy Pixi by Petra makeup AND it's SUCH a good option for a guilt-free impulse buy. 

Today Target debuted their new housewares line, OpalHouse. GEMS I TELL YOU, GEMS. 

As per usual, I have scouted OpalHouse online to learn the inventory, then scouted it in person to check for quality, and finally saved only my favorites in a dedicated Pinterest board. So, if you'd like to save yourself the trouble of scrolling through 30 PAGES of items and shop from my picks, CLICK HERE.

Collection Highlights:

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1. picnic & patio

THIS COLLECTION IS GIVING ME MERCHANT-IVORY MOVIE PICNIC FANTASIES.

Imagine we're setting up a picnic worthy of a Victorian Grand Tour party. 

What will we sit on? Stunning outdoor rugs,

Shaded from the sun by stylish umbrellas,

inspiration: Royal Ascot, Marie Antoinette, A Room with a View.

OK, I have to peace out from this engrossing daydream.


2. Bargain Priced Velvet Bedding

TARGET'S RENDITION OF THIS LUXE TREND IS SHOCKINGLY GOOD QUALITY.

$600 at Neiman Marcus gets you a velvet quilt. $600 at Target gets you a velvet quilt, two shams, three accent pillows, a headboard and an ottoman for the foot of the bed.

inspirationNeiman Marcus, Elle Decor UK


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  • 3. removable wallpaper

  • IT'S NOT JUST FOR RENTERS! I mean yes, these are among the few patterns in good taste available to renters, bravo Target. But removable wallpaper is also good for wallpaper virgins, people who prefer updating seasonally/annually, and those on a super strict budget who will DIY anyway.

inspiration: Helen Dealtry's photos of Secondhand Rose, before it closed


Dorothy Draper reigning over the Greenbrier

Dorothy Draper reigning over the Greenbrier

4. high-end "inspired" prints

Prints are a consistent weak point at the low end of interiors retailing, and Target is typically no exception; there are lots of bad prints in this line too. But these particular OpalHouse prints have me doing double takes like~ Dorothy Draper, is that you? Edward Zajac?!?! Clarence House, is this a licensing deal? Diane von Furstenberg, ARE YOU AWARE OF THIS?  That's a good thing.

DESIGN LEGENDS ON THE LEFT, TARGET ON THE RIGHT:

inspiration: design legends


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5. this rattan bar cart

It's a goddamn classic. Spend $150 now, have it for the rest of your life and your children will inherit. Do I have my my grandfather's 1940s rattan drinks trolley and brass lunch carrier he brought from Hong Kong? No, my awful uncle does, but I sure as hell remember them! And I've always intended to purchase equivalents on the antiques market, at my convenience. This bar cart will do!

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inspiration: as close to my memory as I could muster on a 20 minute google journey . . . they lived in a gazebo year round, btw, of course

Will you be picking anything up from OpalHouse at Target?